Management Cybernetics
The term "cybernetics" comes from the ancient Greek word "kybernetes", which means "helmsman". In ancient Greece, it was used to describe the captain or the person at the helm of a ship. It is thus connected with the skill and activity of steering and coordination, but also with the ability to lead a ship's crew in a wide variety of different circumstances.

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Customer Collaboration
Is engaging in close collaboration with customers a worthwhile strategy or an unnecessary risk? Clearly knowing what customers want is fundamental, yet determining the most effective and productive way to collaborate with them is tricky business.

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Viability
In this interview, Syntegrity co-founder David Benjamin discusses how Viable Systems Model is a model that emerges from the science of cybernetics. Developed by Stafford Beer and, in fact, the backdrop against which Syntegration was invented, Viable Systems Model is a lens or model for any system and basically describes it in terms of five funtional levels.

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