Credit Card and Payments Company

CHALLENGE: Chip cards or smart cards are fast becoming one of the biggest and most expensive business and technology challenges facing both the consumer and business credit card and payments industries. Faced with a rapidly changing landscape, this global brand leader needed to understand the business impact of this emerging technology, and to develop a winning smart card strategy to maintain its leading position in the payments industry.

RESULTS: Rather than outsource its chip strategy to traditional strategy consultants, the company decided to leverage the input of many people across their business and their ecosystem. With the help of Syntegrity, they were able to engage their own personnel, along with value chain partners and global subject matter experts in an accelerated timeframe to tackle this pressing issue quickly. In two days, the company created an integrated strategy based on the best thinking, insights and experience of
all involved.

In addition to creating and mobilizing around its smart card strategy, the company has gained several unique, industry changing insights from the human network that formulated its strategy. It is in the process of rapidly converting these insights into action.

< previous story | next story >