"What must we do to sustainably propel our service delivery model to industry leadership in profitable growth and customer satisfaction in 2 years?"
"Starting now and over the next 2 years, how do we take control of our future and become recognized by our customers, our people and all other stakeholders as the industry leader?"
"How do we succeed (despite ourselves and all else that stands in our way) at evolving to a fully functioning account-based business?"
"If we were to design and build an agile and innovative financial services company from a clean slate that best meets the needs of our customers and stakeholders, knowing what we know, what would it look like, and how would we get there over the next 3-5 years?"
"What profound changes to the quality and consistency of our customer experience do we need to make to turn every personal banking customer into an advocate?"
"What must we do to outpace the growth of our industry over the next 3 years, sustainably?"
"What must we do over the next 6 - 18 months in our respective countries and/or globally to change the trajectory of our ‘specific’ strategy?"