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Cause Marketing: It Is About Changing Behaviour

Cause marketing needs to progress. For the past decade we have heard that consumers are more willing to buy brands that support good causes. In fact, people are even prepared to switch brands and to pay a premium if the cause and brand resonate. This preference now extends to working for and investing in companies that do right.

Syntegrity
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About Syntegration

Syntegration is a proprietary, science-based methodology for quickly solving complex challenges, deepening relationships, and mobilizing large groups for execution. What follows is a description of the “classic” Syntegration format.

Syntegrity
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