Companies

Cause Marketing: It Is About Changing Behaviour

Cause marketing needs to progress. For the past decade we have heard that consumers are more willing to buy brands that support good causes. In fact, people are even prepared to switch brands and to pay a premium if the cause and brand resonate. This preference now extends to working for and investing in companies that do right.

Syntegrity
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How to Quickly Solve Complex Business Challenges

The last two hundred years saw economies and businesses grow from small and local into global and interconnected.The challenges those organizations faced along the way were predominantly “complicated” ones, mostly solved through research, analysis, and subject matter expertise. And, once solved, the solutions were repeatable.

Syntegrity
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About Syntegration

Syntegration is a proprietary, science-based methodology for quickly solving complex challenges, deepening relationships, and mobilizing large groups for execution. What follows is a description of the “classic” Syntegration format.

Syntegrity
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The Biggest Obstacles to Innovation in Large Companies

It turns out that the word “innovation” is not a Harry Potter-esque magical incantation that, once spoken, renders companies more inventive, creative, and entrepreneurial.

Scott Kirsner
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