Pharma

Cause Marketing: It Is About Changing Behaviour

Cause marketing needs to progress. For the past decade we have heard that consumers are more willing to buy brands that support good causes. In fact, people are even prepared to switch brands and to pay a premium if the cause and brand resonate. This preference now extends to working for and investing in companies that do right.

Syntegrity
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How to Quickly Solve Complex Business Challenges

The last two hundred years saw economies and businesses grow from small and local into global and interconnected.The challenges those organizations faced along the way were predominantly “complicated” ones, mostly solved through research, analysis, and subject matter expertise. And, once solved, the solutions were repeatable.

Syntegrity
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Complicated vs Complex Challenges in Pharma

The pace, scope, and variety of challenges we face as executives in Pharma are both invigorating and overwhelming.

Steve Figman
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In Pharma...Without Digital, It’s not a Strategy, and the 5 Reasons You May be Avoiding It

New and often asymmetrical competition is reshaping the market. Disruption is the new normal, the pace of innovation is accelerating, and data more important than ever.

Steve Figman
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