Technology

Cause Marketing: It Is About Changing Behaviour

Cause marketing needs to progress. For the past decade we have heard that consumers are more willing to buy brands that support good causes. In fact, people are even prepared to switch brands and to pay a premium if the cause and brand resonate. This preference now extends to working for and investing in companies that do right.

Syntegrity
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Blockchain & The Internet at Scale

In certain circles, blockchain is touted as important an innovation as the creation of the internet. That kind of headline certainly attracts attention—and investors—but what is to be gleaned from that kind of statement?

Syntegrity
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The Biggest Obstacles to Innovation in Large Companies

It turns out that the word “innovation” is not a Harry Potter-esque magical incantation that, once spoken, renders companies more inventive, creative, and entrepreneurial.

Scott Kirsner
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In Pharma...Without Digital, It’s not a Strategy, and the 5 Reasons You May be Avoiding It

New and often asymmetrical competition is reshaping the market. Disruption is the new normal, the pace of innovation is accelerating, and data more important than ever.

Steve Figman
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