Are CMOs Ready For A World Where David Can Take Down Goliath?

February 3, 2020

By Adam Chapman, EyeForPharma on Mar 21, 2019

Amidst the accelerating and intensifying maelstrom of complexity facing organizations in every sector, leaders frequently face “Brody Moments:” an unambiguous realization that current-course-and-speed will lead to failure and is no longer a viable option. It’s an allusion to Martin Brody, Chief of Police in Jaws who, upon getting his first up-close look at the shark that he’s hunting, slowly backs into the cabin, saying “you’re going to need a bigger boat.”

As an organizational leader, you’ve probably experienced a few Brody Moments over the course of your career, and you’ve probably got a few more coming. In a series of interviews, we will talk to experts from a variety of fields to hear about how they are confronting these moments. In Part 1, we explore Brody Moments in Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) Marketing with Matthew Diamond, a 20-year marketing executive currently at Mosaic. Diamond works predominantly with Fortune 100 and Fortune 500 Tier 1 and 2 consumer-focused marketers, and lectures, writes, and teaches on the future of marketing.

READ FULL FORBES ARTICLE HERE

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