Every time you confront a defining, complex problem – whether it’s how to turn around a business unit, stem an epidemic, create a world-beating customer experience, seize market share with a new product, integrate post-merger, digitize, transform – you have a pivotal choice to make in how to find solutions and make decisions. Leaders on the front lines of complexity must choose a decision-making model before engaging in problem-solving. Before making a decision, leaders must first decide how to decide.

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