When was the last time you heard a home builder say “Our homes are nurtured on time and on budget,” or a construction company CEO say “We’re delighted to have just fostered the longest suspension bridge in the world?” How about an aircraft manufacturer proudly announcing that they’ve “successfully encouraged and cultivated a new supersonic jet?”

We’re guessing never.

You don’t nurture a home into existence. You don’t foster a bridge. You don’t encourage and cultivate airplanes. You architect them. You engineer them. You construct them. In very precise, meticulous ways.

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