Why You Should Ask Your Customers to Help You Solve Your Biggest Challenges

October 28, 2019

By Adam Chapman, EyeForPharma on Mar 21, 2019

Whether you’re in start-up mode or at the helm of an established growth company, business is fraught with complexities. Big challenges – like growing faster, taking out cost, delivering a great customer experience, or transforming – stretch leaders and their organizations to the limit. These are your defining challenges, and they directly impact your customers.

Yet the conventional approach to solving these challenges treats customers as if they’re only bit players.

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