Case Studies

A Car Company Rapidly Shifts From Being Increasingly Undifferentiated To A Consumer Stand-Out

The North American business of a global automobile company had long prided itself on both the quality and affordability of its vehicles. But as the quality and price of automobiles improved across the industry, the leadership team decided that the company had to make “customer experience” its strategic differentiator.

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A Global Semi-Conductor Company rebounds

A semiconductor company had a declining cash-cow chip business, but was reluctant to move into promising but unproven products and markets.

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