The pace, scope, and variety of challenges we face as executives in Pharma are both invigorating and overwhelming.
Stay plugged in on our latest insights on complexity.
Cause marketing needs to progress. For the past decade we have heard that consumers are more willing to buy brands that support good causes. In fact, people are even prepared to switch brands and to pay a premium if the cause and brand resonate. This preference now extends to working for and investing in companies that do right.
The last two hundred years saw economies and businesses grow from small and local into global and interconnected.The challenges those organizations faced along the way were predominantly “complicated” ones, mostly solved through research, analysis, and subject matter expertise. And, once solved, the solutions were repeatable.
n(n-1) // In 1905, Albert Einstein introduced the world to e=mc2. It was a watershed moment. This devastatingly simple equation unlocked answers to the universe’s complexities, allowing us to do incredible things. n(n-1) is, similarly, simple and yet powerful: It is the key to quickly unlocking the answers to our largest and most complex challenges within all industries—creative, business, public, or non-profit.
It turns out that the word “innovation” is not a Harry Potter-esque magical incantation that, once spoken, renders companies more inventive, creative, and entrepreneurial.
New and often asymmetrical competition is reshaping the market. Disruption is the new normal, the pace of innovation is accelerating, and data more important than ever.
Subscribe for all our latest insights on complexity.