A seasoned professional with over 18 years of experience in marketing, branding, and communications, Leigh specializes in growth, digital customer acquisition, marketing automation, and customer loyalty strategies. With a strong passion for performance marketing and analytics, Leigh worked for years at an international agency, helping large B2B clients drive new customers and retain existing ones. With a focus on how technology can scale and optimize B2B sales efforts, Leigh's strengths are automating and optimizing the buyer experience, from consideration phase to repeat purchase.

Using implicit and explicit data, Leigh works to identify high-value prospects and use tactics that lift value, engagement, and revenue. When she isn't analyzing and tracking user experience, you can find her skiing or hiking with her husband and daughter.